Privacy Policy

Boston Elite Sports Training, LLC ("Boston Elite," "we," "us," or "our") is committed to protecting the privacy of our athletes, their families, and visitors to our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our online booking system, or participate in our programs.

By accessing or using our website and services, you agree to the terms of this Privacy Policy. If you do not agree with the practices described here, please do not use our website or services.

1. Information We Collect

Personal Information

When you register for an account, book a session, or contact us, we may collect the following personal information:

• Parent or guardian name, email address, and phone number
• Athlete name, age, and date of birth
• Mailing address
• Emergency contact information
• Medical information or physical limitations relevant to athletic participation
• Photographs or video captured during training sessions and events (with consent)

Payment Information

All payments for sessions, memberships, camps, and merchandise are processed through our third-party booking and payment platform, WellnessLiving. We do not directly collect, store, or process credit card numbers or bank account information on our servers. Payment data is handled entirely by WellnessLiving in accordance with PCI-DSS standards.

Usage Data

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time spent on pages, and referring URLs
• Device type (desktop, mobile, or tablet)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Bookings and scheduling: To process session reservations, manage class rosters, and send booking confirmations and reminders
• Account management: To create and maintain your WellnessLiving account, track attendance, and manage membership status
• Communications: To send program updates, schedule changes, weather-related cancellations, and seasonal offerings such as summer camps and draft leagues
• Safety and emergency preparedness: To maintain emergency contact and medical information for the safety of our athletes during training
• Service improvement: To analyze website usage patterns, improve our programs, and enhance the user experience
• Marketing: To send promotional materials about new programs, special offers, and events (you may opt out at any time)
• Legal compliance: To comply with applicable laws, regulations, and legal processes

3. Third-Party Services

We use the following third-party services that may collect or process your information:

• WellnessLiving: Our scheduling, booking, and payment processing platform. WellnessLiving collects and processes account information, booking data, and payment details on our behalf. Their privacy policy is available at wellnessliving.com/privacy-policy.
• Google Analytics: We use analytics services to understand how visitors interact with our website. These services collect anonymized usage data including pages visited, session duration, and traffic sources.
• Vercel: Our website hosting provider, which may collect server logs including IP addresses and request data as part of normal web hosting operations.

We do not sell, trade, or rent your personal information to third parties for their marketing purposes.

4. Children's Privacy

Boston Elite Sports Training provides youth basketball training programs for children and adolescents. We take children's privacy seriously and comply with the Children's Online Privacy Protection Act (COPPA).

• We do not knowingly collect personal information directly from children under the age of 13 without verifiable parental consent.
• All accounts for athletes under 18 must be created and managed by a parent or legal guardian.
• Parents and guardians may review, update, or request deletion of their child's personal information at any time by contacting us.
• We collect only the minimum information necessary to provide our training services safely and effectively.

If you believe we have inadvertently collected information from a child under 13 without proper parental consent, please contact us immediately so we can take appropriate action.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include:

• SSL/TLS encryption for all data transmitted through our website
• PCI-DSS compliant payment processing through WellnessLiving
• Limited access to personal information by authorized staff only
• Regular review of our data collection, storage, and processing practices

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: You may request a copy of the personal information we hold about you or your child.
• Correction: You may request that we update or correct inaccurate personal information.
• Deletion: You may request that we delete your personal information, subject to certain exceptions (such as legal record-keeping obligations).
• Opt-out: You may unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us directly.
• Data portability: You may request a copy of your data in a commonly used, machine-readable format.

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

7. Cookies & Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us:

• Essential cookies: Maintain your session state and enable core website functionality, including the WellnessLiving booking widget
• Analytics cookies: Understand how visitors use our website so we can improve content and navigation
• Preference cookies: Remember your settings and preferences for future visits

You can control cookie preferences through your browser settings. Disabling certain cookies may limit your ability to use some features of our website, including the online booking system.

We do not use cookies to track you across other websites or to serve targeted advertising.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last updated" date at the top of this page
• Post a notice on our website for significant changes
• Send an email notification to registered users when changes affect how we handle personal data

Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: